OUR STORY
The Primer story began with a simple trading venture of a group of friends working hard to make it prosper. And
as the business flourished, the group expanded and later diversified to what is now regarded as the fastest rising
conglomerate we call, the Primer Group. The Primer Group’s businesses can be classified in three groups:
Consumer
The Primer Group’s core competency can be summed up in two major business fields; retail and distribution.
In over 25 years of business, the Primer Group has created a niche in marketing the world’s best brands
in travel, lifestyle, action sports and outdoor products.
Industrial
Diversification is also what the Primer Group is about. The Primer Group has long and successfully ventured into
numerous international partnerships engaged in the distribution and maintenance of air conditioning
and mechanical ventilation (ACMV) systems. The Primer Group also manufactures environment-friendly
industrial grade inks exported in different parts of the world. Alongside with it is a garment printing business
equipped with advanced and modern printing machineries.
REGIONAL
With the Primer Group’s vision to be a global leader in the distribution of premium goods and services, the
company is now present and has since established business operations in retail, distribution and logistics
in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Thailand and Vietnam. The Primer Group holds
its main headquarters in Manila, Philippines; the birthplace of the first Primer trading venture that rose
to become the conglomerate that it is now.
OUR VISION
We at the Primer Group will be the leader in global distribution and innovation of premium goods and services.
OUR MISSION
To bring the world closer to our customers.
OUR CORE VALUES
• Entrepreneurial spirit
• Passion for excellence
• Integrity
• Teamwork
• Self discipline
